Producing Trailers For Online Markets

Producing Trailers For Online Markets

A Demonstration Project with The University of Texas
College of Communication And Walt Disney Publishing Group

COURSE DESCRIPTION

Dr. Bryan Sebok will offer a practicum in online marketing, with a specific
focus on innovation in the field of book advertising. The goal of the
course is to create three "book trailers" which will be used by
Disney Publishing Group in all forms of digital media in order to
drive book sales.

The way we get information has changed dramatically due to the
Internet and digital media. This is especially true for younger
readers. Increasingly, the best way to reach teens and tweens is
through web sites, blogs, downloads, mobile phone content, social
networking sites, or e-mail newsletters. Book trailers are a new
approach to reaching this demographic; similar to movie trailers,
book trailers present younger readers with a dynamic audio/visual
experience that encourages engagement while dramatizing the subject
matter.

Disney Publishing Group will choose three books for which students
will shoot and edit trailers. Executives from Disney will provide
feedback and insight into the nature and structure of this industry
throughout the semester.

PREREQUISITES

Must be an RTF or ADV or PR major with a UT GPA of at least a 2.25
and have upper-division standing. For RTF majors: Must have completed
either RTF 343 (Advanced Narrative or Advanced Documentary) or RTF
368 (any topic), and/or RTF 346, Introduction to Editing. Consent of
the instructor.

REGISTRATION INFORMATION- CONSENT REQUIRED

In order to get consent for this class, send an e-mail to Dr. Bryan Sebok at
utfi@mail.utexas.edu by 5 p.m., Tuesday November 6.

*In the e-mail, please list:

1. Name
2. UT EID
3. Phone #
4. E-mail address
5. Anticipated date of graduation (e.g. May '08)
6. Your major
7. Whether or not you have taken Directing Commercials (RTF 343)
8. Complete list of production classes (or portfolio classes in
Advertising) you have taken, including any Editing courses.
9. Production/Post-Production skill set (are you adept at AVID,
Final Cut, cinematography, etc?)
10. Reason for your interest in this course

*Consent will be based on:

1. The instructor's perception of your ability and willingness to
complete projects on time and in a group setting.
2. Your level of interest in the course.

*Consent Results

Students will be notified prior to November 9, the final day of the
first registration period. While there is currently not a unique
number assigned to this course, one will be in place before the end
of the registration period.